Select Page

There is no easy button in real estate sales. Building a successful real estate business is a matter of day-by-day everyday rather than all-in-one-day. Yet, as the years roll by in my real estate career I see the same thing year after year, would-be agent after would-be agent; agents seek the shortcut, not the long term habits.

Day by Day
The “secret” to success is consistency in your daily work habits. People in all fields are constantly looking for the magic pill that will allow them to achieve their dreams in short order, say a week, a month or year. And, to be fair, this occasionally happens as we’ve all seen the stories on YouTube or the evening news.

The truth of the matter for most of us is, however, is building ourselves and our businesses from the ground up…usually starting below the surface.

We each start in a different place. Many people have been brought up around dinner tables that talked success and savings and investing in themselves. Others, perhaps more common, were brought up in families that talked of how hard money was to come by, clipping coupons and demeaning the true value of education.

It’s no wonder then that one person gets their real estate license and sells 24 homes in a year and the person next to them starts the exact same day and twelve months later is nowhere to be found, their real estate dreams lay shattered on the ground.

Self Improvement
Books, audio books, podcasts, YouTube videos, training events, etc all offer chances for self-improvement. Still, I believe that the best of all of those is reading. No matter which you choose, are you investing in yourself each and every day? Are you learning, expanding your mind and thinking? Are you seeking different perspectives and weighing them against your core beliefs and values? These are the daily exercises that lead to self improvement.

Not All in A Day
Self improvement comes over the course of time. John Maxwell, Jack Canfield and others have their Rule of 5. Basically, they teach that you can chop down the biggest oak tree in town with a small hatchet if you hit it in the same place 5 times per day, 5 days per week until the tree falls. It won’t usually fall the first day… yet, it will fall one day…if you stay consistent.

And by the way, we see the same personal habits fail us in our health that we see fail us in our businesses. You don’t exercise for a day and look like Tarzan. It is day after day after day that gives you those six-pack abs.

Consistent
Consistency is the key. I think we all understand that. And yet, are any of you like me where you struggle with consistency? I mean, it is my intention to eat oatmeal rather than Lucky Charms…but darnit! I love those little marshmallow things. Know what I mean?

Well, let me share with you a little something I learned years and years ago after hearing a public speaker…

“If you can’t be consistent, be inconsistent. The trick is to be consistently inconsistent, day after day, week after week, month after month, year after year. EVERY time you realize you failed being consistent, well, you get up and start again. Now!”