I’m so excited you are starting your second week of this challenge to Jump Start Your Real Estate Business. You can find Day 5 here. But so long as you are here, let’s start our second week!
This week you will notice quite a few changes to the daily routine, and yet so much of it is the same. That’s the funny thing about this real estate business; Doing the same thing over and over and over brings consistently growing results. Trust me. I never did anything great. I just did it every work day.
Day 6
Hour 1
- Spend your quiet time in the morning on personal growth. A great book to read is 12 Rules for Life by Jordan Peterson.
- Get up. Dress up. Show up.
- You have continually sent private social media messages to online “friends.” You should be getting messages back. Maybe not everyday. If you aren’t, bump it up to 3 per day…or get crazy and send out 5 per day.
- For the social media contacts that reached back out and for the people you met over the weekend (and maybe your spouse helped!?!) you have additional names. Put them in your database and activate their 8×8.
- If you still have contacts that you have names, addresses and email for that are not in your database…PUT THEM IN and activate their 8x8s.
- And guess what! It is now week two of the 8x8s for all the people you activated a week ago. So get that step completed for each of those folks.
- So now you have some people on Week 1 and still others on Week 2. It’s starting to get fun.
Hour 2
- Spend twenty minutes reading in Shift Tactic #7 Price Ahead of the Market – Seller Pricing Strategies THIS IS A GREAT READ!
- How does what you read fit into your pricing strategies from the homes you were previewing last week?
- Spend ten minutes m/l reflecting on what you just read versus your strategy for last week’s pricing.
- Go to your MLS. Were there any new listings in the areas of town where you are looking to specialize?
- Set up two more previews for later today.
- Take your new-found thoughts regarding pricing and reflect on the visits to the FSBOs and Expireds last week. Is there anything you would have said or done differently? Great! Now is the time to do it. Reach out by phone or email to a minimum of one FSBO or Expired that you made contact with last week and talk to them about their pricing.
Hour 3
- Find two people you can connect with on social media, just like yesterday, and reach out on private messenger. You know the script by now.
- Find an agent in the office you can script/role play with for 10 minutes. FSBO, Expired or Open House Script. Keep it short and high energy.
- Take out your office calendar and review. Did you get those two classes booked last week. Anything new you need to be aware of.
- Spend the remainder of the hour watching these 6 videos on the 6 Personal Perspectives.
Hour 4
- Break for lunch.
- Find an agent in your office you look up to and see if you can take them out to lunch…something inexpensive. Ask if you can pick their brain and just get to know them. Ask them why they got in to real estate and what has made the difference for them.
- NOTE: Many times the agent will buy you lunch. It usually turns out great!
Hour 5
- Drop your mail that you created in Hour 1 in a mailbox somewhere
- Meet somebody. Anybody. Get in to a discussion about their life, hobby, whatever. When they ask you what you do, say “I help people buy and sell the homes of their dreams.”
- ASK IF YOU CAN ADD THEM TO YOUR DATABASE!
- When you get back to the office…write down your income goal for your first year in real estate. Write it big. Make 4 copies. One copy goes right above your desk (or on your launch computer screen). One copy goes on your bathroom mirror. One copy goes on your refrigerator. And one copy is signed by you and given to your spouse, significant other or kids….someone important in your life.
Hour 6
- Now is the time to start figuring out if you want to concentrate on doing Open Houses, FSBOs and Expireds. You should have had a small taste of all. What do you think?
- Well, I think you need to run your own Open House before deciding. So go find one. Ask around the office. Ask busy listing agents. Ask your productivity coach who you can talk to. JUST FIND ONE and get it scheduled for THIS WEEKEND upcoming.
- Start studying that house, that neighborhood, those schools. Everything any buyer looking at that house would want to know.
Hour 7
- Pick one or two FSBOs or Expireds you can visit on the way home.
- Visit them and ask for their business.
- Drive by the house you will be holding open on Saturday or Sunday. What is the neighborhood like? The school’s location? Where will you put out the pointer signs? (Go back and reference page 71 of Shift.)
- Before you are done for your work day pull out your journal. What went right today? Write it down.
- Go home. Enjoy your family. Live your life. And keep your eyes open for an opportunity to meet somebody or to reconnect with somebody to add to your database.
Are you feeling it? Is this what you thought it would be? This is a business. Let’s stay after it. See you tomorrow.
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