On January 6, 2015 I am beginning a new six month course here at Keller Williams Realty in Olathe, KS called WordPress for Real Estate Agents. It is a class I am so excited to teach and it’s a class that I know will generate income for the real estate agents willing to do the homework necessary between classes to make this a success.
Background
I have been blogging since 2006. Quite simply, that was the stone age for real estate bloggers. On Active Rain I joined when there were fewer than 7,000 agents on board. Now there are over 276,000 members. I learned so much form the earliest pioneers on Active Rain. In addition, I learned so much more through the school of hard knocks. As anyone who has ever tried to reach page one of any Google search for any given topic knows it is a constantly moving target and it’s as much voodoo as science to get there.
You can generally find me on page one of a Google search for my target audience as a real estate agent. Organically. Not through paid search. My specialty was/is working with real estate investors in the Kansas City area. So stop right now and search me a few times. Try
- Kansas City real estate investing
- real estate investing in Kansas City
Kansas City real estate investing – I show up in two places on the organic search section…both on page one.
Go ahead and try it. Try to search “income property kansas city”. Proof is in the pudding.
Now note, depending on where you are in the country it may have an effect on where I can be found. That’s that voodoo part. 🙂
The Power of WordPress Blog Sites
Now that I’ve given you a little background let me share some results with you. My websites, especially the kcinvestmentproperty site, make me money. Quite a bit of money. In most years I can trace back over 70% of my sales income to my websites. Did you get that? Think about that for a minute. If you are a real estate agent, imagine if
- Buyers called you!
- Sellers called you!
- People could hear your ideas…even at 2:00 am.
- People could research you…even when you are on vacation.
My websites work 24/7. I’ve designed my WordPress website to be an extension of my personality, my hobbies and my business knowledge. In short, I let it all hang out on my real estate investing blog. And as I build this agent training and education blog, www.chrislengquist.com, I intend to do the very same thing. To be me. How hard can that be?
Why are these sites so effective with the consumer?
- They are highly targeted sites that cater to the specific questions/niche the consumer has.
- They allow insight as to whom the consumer will be working with.
- Affinity marketing is very much in play. Those that don’t like you will move on. Those that do like you will contact you.
- The sites are available when the consumer wants them to be available.
- The sites can be shared between consumers without knowledge of the writer…allowing follower-ship to grow.
- The blog allows for people to think they know you when they really have yet to meet you.
Category: WordPress for Real Estate Agents
In the class I will be leading as well on this website for real estate agent training I will be taking us through the journey of how to build one of these WordPress sites effectively so as to do two very important things;
- Provide a site wherein the consumer can get the information they need.
- Increase your income.
Every body wins.
Just look to the sidebar for the Category “WordPress for Real Estate Agents.”
Let’s get this party started!
Yes, it’s January 6th. Not sure why the first version said the 5th other than I just blew it on the date. 🙂